OUR STORY

The Story of Fera Fox

Fera Fox was born from resilience, passion, and the relentless pursuit of a dream.

My name is Livvy Ramos and in 2020, I lost my home in a devastating fire—a moment that shook my world but also ignited something powerful within me. Once the dust settled and we found stability again, I knew it was time to stop waiting. A dream I had carried since childhood—one rooted in fashion and design—was calling louder than ever.

At first, I took what seemed like the practical route, venturing into drop shipping in hopes of building the capital to fund my vision. But something felt off. The process felt detached, transactional—far from the creative expression I craved. I wasn’t just looking to run a business; I wanted to create with my own hands.
Then, as if the universe had been listening, I stumbled upon textile jewelry. A simple YouTube video on rope jewelry led to an ad for a jewelry-making course, and in that moment, everything clicked. I had never seen anything like it before—bold, unique, and unlike traditional jewelry. My ultimate goal is to design jewelry that makes you feel like you've discovered something truly one-of-a-kind and stylish.Sourcing the right materials took time, and I wanted to ensure they were as sustainable and eco-friendly as possible. Eventually, I found a small company that produces recycled cotton cord—free of dyes and gentle on the environment. It was the perfect fit.

Fera Fox is more than a brand; it’s a testament to reinvention, creativity, and the courage to chase what sets your soul on fire. Each handcrafted piece carries that story—a story of resilience, sustainability, and unapologetic self-expression.

Through my own challenges, I’ve developed a strong passion for uplifting and empowering young people who, like me, have faced self-doubt and lacked the support they needed. I’m here to inspire others to chase their dreams in fashion, jewelry, and the arts—no more holding back, let’s make it happen!

By supporting Fera Fox, you’re backing an Asian, woman-owned small business with BIG dreams. Your support means the world—thank you!